Authenticity and Tradition
The International Food & Drink Event
From March 19th to March 22nd 2017 took place in London the largest Food and Beverages Fair of the United Kingdom, the IFE (The International Food & Drink Event). It is a fair for professionals that is visited by over 27 000 buyers and 1350 sellers from 57 countries.
The next fair takes place on 17th to 20th March 2019.
The Alentejo sheep milk cheese was represented in the Portugal Foods stand, organised by an association made up of companies, entities from the scientific and technological areas and regional and national entities that seek to improve the competiveness of the Portuguese agri-food sector through a win-win strategy.
In terms of international promotion and enhancement it is an umbrella brand that helps promote the Portuguese products, brands and companies of excellence and, among them, the producers of the Serpa Cheese, one of the world’s great cheeses.